The Ultimate Guide To Guest Posting: Scale Your Business In 2022

18 December 2021

If you are a savvy blogger, you are most probably aware of guest posting. But why is guest posting important for your business?

The concept of guest posting is quite simple – You write articles for another blog that you don’t own. Guest posting is a mutual relationship between bloggers and the owners of the website. Both get the benefits of a guest posting.

Guest posting is a new opportunity for both bloggers and website owners. They are exposed to a wider pool of audiences and get new traffic from the web.

Due to its several benefits, today, online startups and established businesses use guest posting to reach new audiences.

However, if you are a startup owner, not familiar with the whole guest posting concept, and looking for sites that accept guest posts, you are at the right place.

Today, I am going to tell you how you can use guest posting to scale your business in 2022.

Contents

1 Best Strategy For Guest Posting At Scale In 2022
2 Guest Posting Is A Communication Exercise

Best Strategy For Guest Posting At Scale In 2022

Guest Posting Is A Communication Exercise

We are already at the end of the year. The year 2021 has been a tough year for businesses. The businesses that survived the first post-pandemic year are expecting great things from the year 2022.

This expectation has really burdened the guest posting strategies. Market experts believe that if the businesses want to take their game higher, guest posting might play a key role.

Guest posting is a tried and tested method for attracting new yet relevant audiences. It can help your business establish itself as a market expert and present itself as an authoritative figure.

Step 1: Start With Setting Your Goals

The first step towards creating an effective guest posting strategy is to outline your goals. Having goals will ensure that you are walking on the right path.

Ask yourself:

Why are you planning this campaign?
How will this campaign affect your business?

Your answer to these questions will help you determine your goals and make things clear for you about the objective of the guest posting campaign.

Step 2: Look For Prospective Sites

Creating a guest posting strategy means that you first need to find a platform you can contribute to. This step is crucial as you cannot just post your content on any website.

It is imperative that you post your blogs on websites that matter the most to you and are relevant to your niche and industry:

Here are a few criteria that should be met while selecting websites.

Relevant niche.
Huge social media following.
DA of at least 40.

Keeping your search filtered to these key points will ensure you high-quality, relevant websites for guest posting.

Step 3: Make Your Pitch

Once you have listed down the website, you want to write for. The next thing is to make a comprehensive and convincing pitch. This is where you will be selling your content idea to the site owner via mail.

Do not go for generic pitches; they do not stand out. Furthermore, the website owner will show no interest as he receives hundreds of pitches every day.

Here is what your pitch should contain.

Introduce yourself and showcase your area of expertise.
Show appreciation for the post published on the website.
Tell them about your goals.
Present your idea.
You can even add a brief outline of your idea along with the mail.

Step 4: Craft Your Content

If your pitch is accepted, it is time to craft your content. Now, what most people do – they think, as this is not their website, giving any content will do. However, that is not the case. Remember, guest posting is a mutual relationship. If your content is of poor quality, it will not perform on the website. Hence, your purpose of guest posting will stand void.

Always focus on quality content, as this content will become your advocate. If the content is of high quality, readers would want to know about the author and will trace you back to your website.

Step 5: Write An Interesting Author Bio

As we have already said, people check the author bio of the writer who creates high-quality content. Hence, it is important that you write an appealing author bio for yourself.

An author bio is the only place to directly market yourself, talk about your skills, and even add links back to your website.

However, while writing an author bio, don’t make it too long. Just keep it enough that the readers know the kind of person you are.

Step 6: Promote Your Content

After your guest post is accepted and published on the site, you need to promote your post. This ensures that your content reaches as many people as possible.

Here is a cool trick you can use to promote your content. Ta or Mention the site while sharing or writing your content.

Step 7: Keep Track

Your work is not complete after the guest post is published. In fact, you are just halfway through. One of the advantages of guest posting strategies is that they are scalable. That means, if you can enhance their performances, you can easily scale up your reach.

Once your content goes live, make sure to go through the comments. See what readers feel about the content and respond to their comments.

Actively engaging with the readers creates a good reputation in the industry and makes the reader feel that their words are taken care of.

Guest Posting Is A Communication Exercise

You must see guest posting as a communication exercise that needs practice. You will have to accept the fact that even after trying and following all the best practices, you are bound to make mistakes or might not get the results you desire.

Making mistakes doesn’t mean the end of your effort. Instead, come out with experiences and pitch again—this time ensuring that you do not repeat the same mistake.

Like a communication exercise where you talk more instead of thinking, the same thing stands true in guest posting. The more you pitch and connect with the other bloggers in guest posting, the better you would become.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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6 Steps to make Your Trade Show a Success

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Four Things Marketing and Public Relations Firms Want to Tell You

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5 Tips for Creating a Successful Call to Action in Your Business Emails

Email marketing is an amazing digital marketing strategy to drive more sales and retain customers for a longer time. And every SEO reseller is using it in their strategy. It's among the most ROI-driven marketing practices that bring significant results when performed right. However, as we are moving towards a highly-digitized era where customers' inboxes are generally flooded with promotions, standing out becomes difficult. To entice your prospects to open your email and click on the CTA to take any action, you need to rethink how you have been performing it. You need to pay closer attention to details and improve it as your customers want to see them. In this article, we will have a look at the top five tips for creating a successful call to action in your email to drive maximum revenue. If you are just starting out, these tips will help you take the lead and grow your business. 1. Keep it real: For generating trust and improving the overall click-through rate, you need to keep everything real and not some sort of a gimmick or loaded with terms and conditions. Be very clear about what you are offering and what benefits the readers will get if they click on the button. For example, you can highlight text like there are no hidden charges, you pay what you see, and more like them. These types of text not only help you improve the call to action but also help you gain trust faster among your customers. This thing applies to every section of the email — be it the subject line, body text, or the main CTA, there should not be any misleading clickbait that will increase the bounce rate or unsubscribe rate. 2. Short and active: Ask your copywriter to draft every email in the active voice with very short and crisp sentences. It makes no sense in writing long lines or paragraphs and it has the main reason behind it. Many people check their emails on the go from their smartphones and if the email is lengthy, they might skip it save it to read later. However, as an average user receives a lot of emails a day, the probability of opening back the email is very low. That's why you should keep the email text as simple, and short as possible. However, make sure it's conveying the entire message that you want to present to the readers. You can keep the email body text within 100 - 150 words as it's easier to read and incite users to take the desired action. 3. FOMO works: Creating a sense of urgency using the fear of missing out technique works if you implement it correctly. No one wants to miss out on great deals especially when they need that product or services. You need to make your audience feel they will miss out on something really great if they don't take action right now. You can specify in bold text that it's a time-sensitive offer only or you can run a counter on the landing page. This technique will bring a higher CTR and will make your call to action more prompt and active participation. You will find a lot of free FOMO templates for creating your copy more exciting and click-worthy. 4. Use the right colors: This trick sounds ordinary but it brings extraordinary returns and improves the overall call to action of your business email. Pick the colors that reflect your brand and don't change the color theme frequently. Your readers should register a common theme so that when they will open your email, it will remind them of your brand. Apart from colors, don't overdo animations as they might load slower on some devices due to any reason. Keep the color scheme simple, attractive, and clutter-free. You can use email marketing tools and pick any premade campaigns if you are not into designing them. 5. Creativity: Smart creativity is the key when it comes to a successful call to action in your business emails. Be creative because you need to stand apart from the rest and attract your busy readers' attraction in a limited time span. You need to understand the fact that people's attention span is very limited and you need to make every aspect click-worthy without getting spammy. Instead of using a free stock image, ask your graphics team to create bespoke images that can match your custom offer and improve the CTA. Follow these simple steps for creating a successful call to action and drive more sales to your business. Email marketing is not hard and it can drive substantial results to your business strategies. If you are not into emails, it's the right time to get started and drive additional traffic and revenue to your business. Keep experimenting with different formats to check which works best for you. Read Also: Online Marketing: Selling Your Product And Services How to Integrate Email Marketing With SEO 3 Easy Ways to Grow Your Email List Best Way To Earn Passive Income In 2020: Email Marketing

The Ultimate Guide To Guest Posting: Scale Your Business In 2022